The Online Fashion market
Fashion is a booming market, especially on the e-commerce side. According to data provided by the Milan’s Polytechnic, in 2019 the value of online purchases amounted to 3,292 million euros, recording a growth of +16% compared to 2018. Also the penetration of e-commerce in Italy is encouraging, 9% of total of transacted volumes, still below the European average but with a high growth potential.
